12 digital artists, joining forces to reflect on what it means to be a digital artist at this moment in time

Lena Kuzmich

@lenakuzmich_

Studio PMS

@studio_pms

Delta van Melle

@deltavanmelle

Boris Khaimov

@di.ffi.cult

Iris van Wees

@irisvanwees

Noa zuidervaart

@noazuidervaart

Glenn Wustlich

@glennwustlich

Hanna Halász

@hanna_halasz

Filip Bejek

@filip_bejek

Laura van der Kooij
Chandenie Graves

@Laura.vanderkooij
@chandeniegraves

Dylan van Sprang

@kantnochwal

Questionaires

When did you start using digital tools within your creative process and how do you experience this way of working? 

The first time I opened a 3D software 6 years ago, I immediately saw the infinite number of creation possibilities. After that I continued to learn and discovered other ways to work with software like Marvelous Designer or Substance Painter.

 

In which format do you think the digital world will be part of our current way of living? 

I believe that the digital world will be an extension of reality and will allow people to learn and work in a simpler, more connected and economical way. Allowing many tests and iterations to be done without loss.

 

If you would have to describe the possibilities of the digital world within 3 words, what would they be?

Freedom | Timeless | Unity

Vincent Ghiotti

@g_vnct
When did you start using digital tools within your creative process and how do you experience this way of working? 

I started when I got my first camera with 5. Even tough I have always felt drawn to the digital realm, I do value a physical aspect in my practice as well through making costumes, building sets and installations in space enveloping the digital part of my work in a physical experience. Throughout the last years I have found more interest in creating my own universe with it‘s characters and rules. To visualize this vision and to fuel my imagination I use digital tools. 

 

In which format do you think the digital world will be part of our current way of living? 

I think technology will progress to the point where an accurate replica of the brain can be created artificially. This would mean that our biological physicality would not be a necessity for life anymore which would dissolve the border between the physical and virtual completely. New possibilities will become available and a redefinition of reality will be necessary. Which can definitely seem alien and threatening to us and there also are real dangers of AI. That is why there has to be a discourse about the ethics and goals of AI.

 

If you would have to describe the possibilities of the digital world within 3 words, what would they be?

abolishment of sex (as biological construct to define „male“ or „female“) 
Lena Kuzmich
@lenakuzmich_

When did you start using digital tools within your creative process and how do you experience this way of working?

PMS: Before we even started doing digital design, we strove to form a countermovement against hierarchy in the industry and against academies that train designers to become an egocentric mastermind in a world that is screaming for sharing and interdisciplinary creation. In our opinion, inclusiveness is necessary not only in the design process; it must also seep into presentation forms and experiences.


In which format do you think the digital world will be part of our current way of living?

PMS: We at Studio PMS strongly believe in digital and physical as a kind of strength that will lead to parallel tracks that can reinforce and influence each other. The possibilities of the digital world will serve as an inspiration for physical work. But the unsurpassed human hand will also be integrated into the digital world, making it feel more humane and accessible.


If you would have to describe the possibilities of the digital world within 3 words, what would they be?
Decisiveness 
Exploration Sharing

Studio PMS
@studio_pms

When did you start using digital tools within your creative process and how do you experience this way of working? 

As a kid I got into Illustrator, InDesign and all the other Adobe programs because my dad was a graphic designer and he wanted me to learn about it. I would always have the nicest looking papers and PowerPoints of the class! I actually wasn’t that fond of it at first, but at some point i decided that I did want to follow in my dad’s footsteps and went to a graphic design school. After a while I quit graphic design because I wanted to work with my hands too and use my design skills to make more autonomous artwork. Now, I combine physical art work with digital techniques. For example, I manipulate analog photos I take and develop and make them into digital collages using Photoshop. Recently, I’ve taken up digital sculpting and animating again using Blender, where I apply my physical art works to the digital surroundings. I love exploring the contrast between physical and digital art and always finding ways to blur the lines between the two. An AR exhibition embodies that search perfectly!

 

 

In which format do you think the digital world will be part of our current way of living? 

I hope that people who are working in the creative field, especially those who have been around for longer, stay up to date about the advancements of technology and use it in innovative, creative and most importantly sustainable ways. I feel like our industry, and I mean the art as well as the fashion world, is really behind when it comes to waste: presentations are made to be impressive for the time it lasts, but are disposed of when the event is done and the money made. In fashion, a lot of waste is produced in the making of patterns, for example. Digital design and presentation can prevent a lot of pollution, waste and human suffering. 

 

If you would have to describe the possibilities of the digital world within 3 words, what would they be?

sustainable | creative | crazy

Delta van Melle

@deltavanmelle

When did you start using digital tools within your creative process and how do you experience this way of working? 

In my third year in the academy, I wanted to make a film of a spaceship wandering in Jerusalem and trying to look at the situation there from alien point of view. So I started learning to use more advanced 3D programs such as Cinema 4D (I was already experienced with After effects & 3D plugins). The final result was so good that I won a prize in the academy and screened my film in Canada. From that point I started to integrate 3D in most of my projects

 

 

In which format do you think the digital world will be part of our current way of living? 

Back in my years serving as a soldier in the IDF, I was very depressed from the fact that people still engaged in stupid conflicts like territorial & religious wars, so I found myself reading a lot of books and watching philosophical lectures and films. Back then I started to understand the root of the main issues we face today and I came across the ideas of Jack Fresco & Slavoj Zizek, they both are very radical thinkers. From them I started to understand the potential of technology and kept learning further about the technological impact and potential on human culture and economy. I tried to figure out different approaches to push forward a future where humans are more free and live in a less stressful environment. The main goal is to put automation in place of humans in order to run the economy and free people from most of the economies burdens, and with that free time enable humans more time for better training and education so that human civilization could be more stable and progress without all the violence created by ignorance and stress. There is much more to it which I’m unable to present in a text of a few rows, but in general it seems that this is where humanity is going right now thanks to the fourth industrial revolution. This type of radical changes are becoming less fictional, but in order to leave in this type of reality, humanity will have to integrate with digital environments in a more natural and less seemeble way. That is where XR comes in (Mixed reality environment), a fusion (union) of ubiquitous sensor networks and shared online worlds. 

 

If you would have to describe the possibilities of the digital world within 3 words, what would they be?

We shape reality

Boris Khaimov
@di.ffi.cult

When did you start using digital tools within your creative process and how do you experience this way of working? 

Unlike other children I’ve used digital programs like Photoshop and Illustrator to make drawings from a young age, since my father was a graphical designer and had the digital programs on his computer. But within my own creative process as a Fashion Designer, I’ve started using the program CLO3D about two years ago. It completely changed my way of working, thinking and doing. The digital world is a path of explorations and gives me power to re-think the current fashion system every single day.

 

In which format do you think the digital world will be part of our current way of living? 

I believe that the digital world should be an extension to our physical life. For digital innovations to get accepted, we always have to stay true to ourselves and the pure world we live in. The digital world can’t replace our physical world, it has to be a positive addition. The techniques of Augmented Reality (AR) fit perfectly together with this vision, because it makes it possible to add digital information on top of our physical world.

 

If you would have to describe the possibilities of the digital world within 3 words, what would they be?

ENDLESS | HOPEFULL | UNAVOIDABLE

Iris van Wees
@irisvanwees

When did you start using digital tools within your creative process and how do you experience this way of working? 

I grew up surrounded by technology; I’m a so-called digital native. The way in which technology influences our modern human lives intrigues me. This fascination results in digitalism taking in an evident role throughout virtually everything I create.

 

With my work I frequently explore what it means for a human to exist in a technology-infused

reality. In addition to that my images are also almost always created via the computer and I distribute my end products all over the internet. My art is, to some extent, a product of, by and for technology.

 

In which format do you think the digital world will be part of our current way of living? 

God is dead. Science and technology seemed to have taken on His purpose. So we no longer turn to religion for important questions, but instead we ask them to search engines like Google.

 

More than ever humanity has become dependent on something so inhuman. Inhuman doesn’t necessarily mean inhumane. We will have to find out how the computer can be an extension to our physical world, and art will be a vital tool for that.

 

If you would have to describe the possibilities of the digital world within 3 words, what would they be?

INNOVATIVE | COMPLEX | LIMITLESS

Noa Zuidervaart

@noazuidervaart

When did you start using digital tools within your creative process and how do you experience this way of working? 

I have used digital tools before as a supporting and communicative tool within the physical creative process until recently when I gained more in-depth knowledge about 3D programs. Using 3D programs gave the opportunity to explore a wider perspective of the process for even further variety. The unexpected results built in extra values and elements that drove the creative process. Using digital tools opened up the possibility to a state where I can fully explore and complete my work in depth only within the 3D digital

space. It also formed my vision on fashion where the physical garments only exist if there is a purpose for their existence.

 

In which format do you think the digital world will be part of our current way of living? 

The physical world will be the entryway to a new dimension, where we are the ultimate creators. The entry to the new digital world is supporting the idea of breaking away from our everyday life and developing ourselves by exploring and experimenting in ways never even imagined before.

 

If you would have to describe the possibilities of the digital world within 3 words, what would they be?

PERSPECTIVE | INSPIRATION | EXPLORATION

Hanna Hálasz
@hanna_halasz

When did you start using digital tools within your creative process and how do you experience this way of working? 

From an early age I have always used digital programs, especially to present my work. Also, I was always on my computer and mainly busy with video editing and playing games. You could hardly get me off the computer. Even from my first year at AMFI, I have always presented my work digitally. But when it comes to making clothes or digital objects, that started around the end of my second year. That has been almost two years since I used CLO3D for the first time. The following semester I first started working with more complicated programs, where it went a step further than just clothing. Because I had learned so much during the minor Virtual / Augmented Reality, I was able to apply all this into my work, which really opened up a new world for me. I can even say that what I do now is really something I have wanted since I was little kid, but I could never pinpoint it or gave it a name and now I can go in all directions. So, for me digital programs are the best way to really take someone into my world and inspire others.

 

In which format do you think the digital world will be part of our current way of living? 

I mainly see it as an escape from reality, but reality and fantasy often go together. I also see the digital world as a kind of new way of storytelling without wasting material in real life.

 

If you would have to describe the possibilities of the digital world within 3 words, what would they be?

STORYTELLING – INNOVATIVE – EXPERIENCE 

Chandenie Graves
@chandeniegraves

When did you start using digital tools within your creative process and how do you experience this way of working? 

I was first introduced to the digital programs (CLO3D) during a Hypercraft minor, at the Amsterdam Fashion Institute. I find digital fashion quite interesting as one can be very experimental with it and create products that are impossible to make in real 3D. I do not see myself using only 3D programs in the future, but rather finding the balance between digital and physical. Furthermore, I believe creating patterns and design digitally can save so much time, money, and is very sustainable in a sense that you do not have to produce many toiles. So in a way, this is really helpful tool to help speed up your process, see shapes faster and be sustainably oriented.

 

In which format do you think the digital world will be part of our current way of living? 

I can see digital clothing really be a presence on social media, where influencers, designers are being dressed in digital clothing. On the other hand, digital crea%ons in a way are very experimental and can go beyond our imagina%on of what possible and what is not.

I do not think however, digital fashion will completely take over, but will rather be something fun, exciting to showcase what is possible to create with digital programs.

 

If you would have to describe the possibilities of the digital world within 3 words, what would they be?

BEYOND, EXPLORATORY, OTHERWORLDLY

Filip Bejek
@Filip_bejek

Glenn Wustlich

@glennwustlich
Dylan van Sprang
@kantnochwal